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Course Overview Accreditation Institute of Commercial Management (ICM) Requirements Over 23 (Mature Student) or 5 (Ord) D'3s in Leaving Certificate or equivalent exam taken & proficient in the use of Microsoft Word Duration 12 Weeks x 1 Evening (6.30pm - 9.30pm) Apply Directly at Corporate Training Dept.
The Online Marketing and Digital Strategy course combines digital media, web design principles, web technologies, online marketing and PR, social technologies and an introduction to online advertising. It will teach users how to develop digital campaigns, through both web and mobile channels, using the most effective digital media and communications platforms, it will also teach users how to effectively monitor, track and measure the effectiveness of digital campaigns. It will expose users to the creation process for digital content such as podcasts, audio-casts, video and how best to integrate these into digital campaigns and distribution mechanisms. All of the principles on the course will be supported through practical examples and case studies.
Course Content Digital Strategy Module Analysing Sales Funnel and Understanding Key Metrics • Key Components of a Digital Strategy • Matching channels costs versus revenue potentials Measuring Digital Campaigns and Engagement Social Media Module • Key Measurement Metrics
• Online Traffic
• Leads/Conversions
• Search Engine Optimisation Critical Measurements
• Brand Metrics• Understanding social media
• Social Media Strategy
• Key Platforms
• Listening and Managing Brands OnlineOnline Marketing Module Web Design and Technologies Module • Listening and Managing Brands Online
• Website Optimisation
• Online PR
• Google Adwords
• Key Word Management
• Search Engine Analytics
• Copywriting
• Banner Advertising• Web Architecture
• Web Technologies
• Content Management Systems
• Web DesignGraduates are encouraged to further their studies through joining the Griffith College Diploma in Marketing, PR, Advertising and Sales (ICM)
To apply you can simply complete the registration form and return back to us before the course commences, if you are applying to the college as a mature student (over 23) you will be offered a place on the course based on your maturity. If you are under 23 you will need to send me a copy of your leaving cert results with your application form.
Please ensure that you return the relevant documents when applying for the course to the following address: Griffith Corporate Training, South Circular Road, Dublin 8 or alternatively via email.- Registration Form - include all details, contact phone numbers email address etc.
- One Passport Photo to accompany your registration form.
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